What to Expect
This page explains what the reactivation campaign looks and feels like from your perspective as a business owner, and what your customers experience when they receive a message.
What the Campaign Messages Look Like
The messages sent to your contacts are intentionally short and conversational. They are not formatted like newsletters or promotional blasts. They read like a personal outreach from someone at your business.
A first-touch SMS looks something like this:
"Hi Sarah, this is Mike from Reliable Plumbing. We helped you out a couple years ago and wanted to check in. Are you due for any plumbing work or have anything we can help with? Happy to get you on the schedule."
The email follow-up is slightly longer but stays in the same tone: no flashy graphics, no discount codes, just a practical message that acknowledges the prior relationship and offers a next step.
The final touch is brief: a soft close that offers a booking link without pressure.
Your contacts will see messages from your business's phone number and email address. The outreach comes from you, not from TechForce.
How AI Handles Replies
When a contact responds, the AI assistant picks up the conversation in your TechForce portal. From the contact's side, it reads like a text or email from your business. The AI will:
- Acknowledge their reply warmly
- Ask a qualifying question to understand their need ("What kind of work are you looking to get done?")
- Offer a booking link or suggest scheduling a call when they express interest
- Respond gracefully to "not right now" or "remove me" messages
You do not need to be available in real time for this. The AI runs without your input.
How to Tell If AI Is Handling a Conversation vs. Needs Your Attention
Open your Conversations inbox and look at any active reply thread. If the AI is managing it, you will see an AI indicator on the most recent outbound message. The conversation is progressing without you.
A conversation needs your attention when:
- The thread is flagged (you will see a notification)
- The contact has expressed frustration or a complaint
- The contact is asking something service-specific that the AI does not have an answer for ("Do you do tankless water heater installs on older homes with galvanized pipe?")
- The contact asked to speak with a person
When you see a flagged conversation, just respond to it directly in the Conversations inbox like you would any text thread. Your reply takes over from the AI.
What Happens When Someone Books
When a contact clicks the booking link and schedules an appointment, it shows up in your calendar directly. Depending on how your scheduling is set up, you will receive a notification. The contact also receives a confirmation.
The AI notates the conversation thread to indicate the booking was made. In Reports, that contact counts toward your bookings-from-reactivation total.
Realistic Expectations
Reply rate: 3% to 8% of messaged contacts typically respond. On a 1,000-contact list, that is 30 to 80 conversations. Lists with more recent contacts (last 1 to 2 years) tend to perform at the higher end of this range.
Booking rate from replies: Roughly 30% to 50% of contacts who reply end up booking, depending on how well the AI qualifies them and how quickly escalated conversations are handled.
Revenue per reactivation job: This depends entirely on your average job value. An HVAC company with a $400 average job and 20 bookings from reactivation is looking at $8,000 in recovered revenue. Many clients see that in the first month.
Time to first result: Most clients see their first replies within 3 to 7 days. First bookings typically follow within the first two weeks.
These are typical ranges, not guarantees. List quality is the biggest variable. A list of customers from 18 months ago will outperform a list of cold leads from 4 years ago.