What the Reputation Engine Does
The Reputation Engine automates three things that most home service businesses know they should be doing but rarely do consistently: asking for reviews, responding to them, and turning happy customers into referrals.
The Three Core Automations
1. Automated Review Requests
After a job is completed, the system sends the customer a personalized SMS and email with a direct link to leave a Google review. Timing is optimized (2–4 hours post-appointment) when the experience is still fresh.
Every customer gets the same message. There is no pre-screening or sentiment filtering — this is intentional and required for compliance with Google's policies. See Google's April 2026 Policy for details.
2. AI Review Responses
When a customer leaves a review, the AI drafts a response within minutes — personalized to the content of their review. You can approve responses manually or set them to auto-publish.
A thoughtful response to every review signals professionalism and helps your Google ranking. Most businesses respond to fewer than 20% of reviews; the Reputation Engine gets you to near-100%.
3. Referral Automation
After a customer leaves a 5-star review, the system sends a follow-up SMS 24–48 hours later asking if they know anyone who could benefit from your services. This is the highest-quality referral touchpoint: the customer is already happy and has just publicly vouched for you.
What to Expect
| Timeframe | What Happens |
|---|---|
| Week 1–2 | First review requests sending; GBP connected and pulling in existing reviews |
| Month 1 | Review volume building; AI responses drafting for all new reviews |
| Month 2–3 | Rating trends improving; referral loop activating |
| Month 3+ | Sustained 4–5x review velocity vs. pre-automation |
What It Does Not Do
- It does not guarantee 5-star reviews — it increases the number of customers who leave reviews, which improves volume and statistical average.
- It does not screen out unhappy customers or prevent them from leaving reviews. (That would violate Google's policies.)
- It does not replace responding to negative reviews — you still need to personally address serious complaints.
- It does not post reviews on your behalf or inflate ratings artificially.